Insyghter is a start-up with an inspirational goal – improve the market research industry. To delivering this goal they needed a website that would help clients identify the best and most innovative market research, brand strategy and innovation agencies to answer their business questions. They had the idea but looked to an agency to help turn it into a product.
What we did
Our approach to the challenge was to collaborate closely with the client at every stage of the project. Using workshop sessions and prototyping, we worked through the problems that needed to be solved and built up a common understanding for the shape the site will take and the journeys people will follow while using the site. This also contributed to our solution for delivering an effective register process that is easy to use and ensures reviews and ratings are authentic and useful. As part of the design process we optimised the layouts to display large amount of data in a compact area, helping clients to explore a selection of agencies before viewing an agency's profile. And this was all build with a powerful back-end engine that drives and delivers data throughout the site and is easily scalable so the site can grow and expand in the future.
What we achieved
A fresh and innovative looking website that is easy to join, contribute to and use. It is data rich with reviews, ratings and live information about market research agencies. Currently the site promotes about 150 agencies and is growing. And this is just the first step. The next step is to evolve the site with plans to offer even better ways for agencies to promote themselves.
To see our work visit www.insyghter.com